Arattai is an Indian messaging app that allows users to send text messages, audio notes, video messages, and media files. Designed for both casual and serious conversations, the app provides a secure, seamless, and user-friendly platform for digital communication.
The name “Arattai” comes from Tamil, meaning “chat” or “fun conversation”, perfectly reflecting the app’s focus on casual and engaging communication. Developed by Zoho Corporation, it aims to provide a reliable and locally-focused alternative to global messaging apps like WhatsApp and Telegram.
History & Launch
Arattai was launched in 2021 in a market dominated by WhatsApp and Telegram. Its release came at a time when India’s digital communication needs were rapidly growing, creating a demand for secure and India-centric messaging platforms.
Zoho Corporation, founded in 1996 by Sridhar Vembu, is the creator of Arattai. Zoho is renowned for its cloud-based business software and productivity tools, and Arattai represents its expansion into the consumer messaging space.
The name “Arattai” reflects its cultural connection to India, drawing from Tamil to emphasize light-hearted and friendly conversations.
Features
Arattai offers a rich set of features designed for modern communication:
- Text, Audio, and Video Messaging: Users can exchange messages in multiple formats, making communication versatile and engaging.
- End-to-End Encryption: Security is a top priority, ensuring that messages remain private between the sender and recipient.
- Stories, Media Sharing, and Document Sending: Users can share photos, videos, documents, and other media easily.
- Android TV and Multi-Device Support: Arattai works on Android TV and allows users to access their messages across multiple devices seamlessly.
- Language Support: The app supports several Indian languages including Hindi, Tamil, and Bengali, making it accessible to a wider audience.
- Ad-Free Experience: Arattai offers a clean, uninterrupted messaging experience without ads.
Arattai vs WhatsApp / Other Messaging Apps
Arattai differentiates itself from competitors in several ways:
- Feature Comparison: While WhatsApp offers similar core messaging features, Arattai adds Android TV support and wider language compatibility.
- User Base Growth: Arattai is gaining popularity rapidly in India, especially among users seeking a local, secure alternative.
- Cultural Relevance: Unlike global apps, Arattai is designed with Indian language users and local digital habits in mind.
Recent Growth & Popularity
In 2025, Arattai experienced a significant surge in downloads, with daily sign-ups increasing dramatically. This rapid growth reflects the changing trends in India’s digital communication space, where users are increasingly looking for secure, domestic alternatives to foreign apps.
Arattai’s rise also signals a broader trend: the demand for privacy-focused, culturally relevant messaging apps in India is on the rise.
Why Choose Arattai?
Arattai stands out for several reasons:
- Security and Privacy: With end-to-end encryption, user conversations remain private.
- Localized Experience: Designed specifically for Indian users, supporting multiple regional languages.
- Multi-Device Support: Users can access messages across devices including Android TV.
- Ad-Free Platform: A smooth, uninterrupted messaging experience without distractions.
How to Download & Use
Arattai is available on multiple platforms:
- Android: Available on the Google Play Store.
- iOS: Available on the Apple App Store.
- Windows/macOS/Linux: Can be downloaded from the official Arattai website.
Tips for Beginners:
- Sign up with a phone number to start messaging.
- Explore the multi-device feature for seamless connectivity.
- Customize language settings to use the app in your preferred regional language.
Conclusion
Arattai represents a promising future for Indian messaging apps. With its secure, ad-free platform and strong local language support, it is poised to become a preferred choice for Indian users.
In a market dominated by global giants, Arattai’s rise highlights the importance of local innovation in digital communication, offering a platform that combines privacy, cultural relevance, and modern features.
