Founded in 2023 by Alexander Mashrabov and Yerzat Dulat, Higgsfield, Inc. is a San Francisco-based technology company specializing in AI-driven video creation tools. The company’s mission is to democratize high-quality, cinematic video production, making it accessible to creators, marketers, and businesses worldwide. By leveraging advanced generative AI models, Higgsfield enables users to produce personalized, stylized videos with unprecedented ease and control.
Core Offerings
Higgsfield’s platform provides a suite of tools designed to cater to various aspects of video creation:
- WAN 2.5: A next-generation text-to-video model that allows users to generate dynamic, high-definition videos with synchronized audio and lip-syncing capabilities. It supports cinematic camera movements and offers full creative control over scene composition.
- Sora 2: An advanced AI model developed in collaboration with OpenAI, enabling users to create realistic and imaginative video scenes from text instructions. Sora 2 offers significant improvements in realism, consistency, and user control.
- Soul: A high-aesthetic photo model that allows users to generate stylish visuals with minimal input. By selecting stylistic presets like “Y2K core” or “Glitch,” users can produce images resembling professional fashion shoots without the need for detailed prompts or traditional photography equipment.
- ReelMagic: The world’s first multi-agent AI video creation platform that transforms story ideas into ready-to-watch, long-form content. ReelMagic is designed to be the ultimate creative co-pilot, streamlining the video production process.
Business Growth and Impact
Since its inception, Higgsfield has experienced rapid growth. By September 2025, the company reported a revenue of $58 million, up from $11 million earlier in the year, and had amassed over 2 million users globally. This growth reflects the increasing demand for accessible and powerful video creation tools in various industries, including social media, marketing, and entertainment.
Innovative Features
Higgsfield’s platform stands out for its user-centric design and innovative features:
- Cinematic Camera Controls: Users can generate shots using advanced techniques like crash zooms, dolly moves, and overhead angles, all with full creative intent behind every motion.
- AI-Powered Editing Tools: The platform offers features like inpainting, product placement, and multi-reference editing, allowing users to make precise adjustments to their videos and images.
- Flexible Pricing Plans: Higgsfield provides various subscription tiers to accommodate different user needs, from casual creators to professional agencies. Each plan offers a set number of credits for media generation, with options to purchase additional credits as needed.
Future Prospects
As generative AI continues to evolve, Higgsfield is well-positioned to lead in the AI-powered video creation space. The company’s commitment to innovation and user empowerment suggests that it will remain at the forefront of this rapidly advancing industry, shaping the future of personalized video content creation.
