The benefits of hiring an SEO agency cannot be stressed enough. Smart businesses in Dubai are acquiring SEO services, which is a proven way to boost their online visibility and reach targeted customers.
An SEO agency in Dubai, is conversant with SEO strategies to help your business grow and outcompete other companies in your niche. Sure, advertising, and physical marketing skills can give you an edge in the competition, but not as much as SEO does.
What is SEO?
Search Engine Optimization, or SEO, is the systematic process of optimizing your website to boost incoming traffic by enhancing visibility and searchability.
Organic search is a crucial part of the buyer funnel, resulting in engagement or conversion. When a buyer searches for a product or service, the SERPs rank websites based on their optimization.
With an SEO strategy, you can gain a substantial organic search share.
How Much Does SEO Cost?
An SEO agency in Dubai costs between AED 4,000 and AED 10,000 per month. However, this cost varies depending on which service(s) you seek. The services combine marketing tasks and off-page and on-page strategies.
Some SEO agencies may use varying price models based on the services offered. Here is a look at the different SEO costs.
- Website Configuration
Website optimization goes beyond the design of your site. It also captures the user-friendly appeal, making it easy for users to navigate. A good site also includes robots.txt files, which tell Google which pages should be visible.
This could also apply to mobile optimization. With more people using mobile phones for Google searches, an SEO agency can optimize your site for mobile use. On average, website design in Dubai costs between AED 10,000 ($3,000) and AED 140,000 ($40,000), with SEO and marketing being extra costs.
2. Content Creation
Content creation is the crème de la crème of SEO. Search engines crawl your website for valuable and authoritative content offered to internet users. They also prioritize content with optimized keywords, meta descriptions, and titles that align with the queries.
An SEO agency in Dubai gives you access to this type of high-quality content. These agencies have a team of adept content writers and editors with extensive experience. Some agencies may charge you for every word they use in the content or as a package.
3. Keyword Research
Keyword research is a crucial step in content creation. It highlights the words or phrases commonly used by customers when browsing the internet for products. While there are free services such as Google Keyword Planner, paid SEO tools and software generate better results. Semrush charges$129.95/month. The cheaper alternative is Ahrefs, which costs $99/month.
4. Link Building
High-quality content on your website can help you rank higher on SERPs. However, backlinks can help you rank faster, boosting your visibility. This entails having reputable sites link your content to theirs. The more backlinks you have, the higher your chances of ranking on SERPs. There is no measure for how many backlinks your site could have. However, it’s essential to prioritize quality backlinks.
5. SEO Auditing
You might have already incorporated some of these strategies on your website. Or you could be aiming at developing an SEO strategy. If so, it is crucial to perform an SEO audit. This gives you an idea of how your website is performing and what areas to improve.
SEO audits are usually a one-time fee. They can also be broken down according to strategies. For example, you can have an audit that checks the quality of your backlinks or content. Alternatively, you can sign up for a full website audit, which costs between AED 4,500 and AED 6,500.
How Does an SEO Agency in Dubai Save You Money?
Okay, we’ve established that SEO can cost a pretty penny. But it also saves you money.
Here is how:
- Frees Your Time
In today’s digital age, you can access any information at your fingertips. A quick internet search reveals all the details you need. This also applies to SEO. While optimizing your website yourself may be tempting, it consumes much of your time.
As a business owner, your time is indeed precious. It is better to utilize this time in other core parts of your business, such as product development. This is not to say that SEO is not a critical part of the process. It forms the foundation of digital marketing, a guaranteed way of acquiring customers. However, it is best to leave it to experts. Doing so gives you more time to focus on your business growth.
- Increases Sales
With the right SEO strategy, your business can witness tremendous growth. SEO drives the right traffic to your website, which translates to leads and conversions. Over time, SEO delivers long-lasting results with a high ranking on SERPs, giving you an industry lead. This means you’ll always be ahead of the competition, which boosts your brand’s credibility.
Like the well-oiled parts of a machine, a good SEO strategy will enhance your overall sales and give you a good ROI.
- Cheaper Than Hiring
Contrary to beliefs, hiring an SEO agency in Dubai is cheaper than hiring a full-time employee. A professional marketing employer can be a costly hire for a small business. That is why most prefer fresh graduates. However, they might not have the essential SEO skills your business needs.
Furthermore, an SEO agency comprises experts specializing in different fields. Working with the entire package is cheaper than hiring one expert.
Conclusion
SEO is a vital aspect of digital marketing. If done correctly, it is an investment that can help grow your business, fostering long-term success. While plenty of information is available online to educate yourself about SEO practices, the complexities often necessitate professional guidance.
Working with a reputable SEO agency in Dubai provides access to expert knowledge and industry insights. Plus, it ensures tailored strategies are aligned with your business objectives. By leveraging the expertise of these professionals, your business can achieve optimal results and maximize your online presence.
