Quick Answer
- The new Apple TV 4K costs $299, which is $100 more than before.
- Pre-orders opened on 13 October, and it ships on 13 November.
- It uses the A19 chip, which Apple says is 50% faster.
- It comes with a redesigned Siri Remote that has a built-in speaker and Find My.
- Older Apple TV 4K models (2nd generation and later) get Siri AI as a beta.
Apple launched the fourth-generation Apple TV 4K at its 13 October event. It is a bigger price jump than most people expected, so it helps to know exactly what you get for the extra money.
Apple TV 4K price
The new Apple TV 4K costs $299 in the US. That is $100 higher than the model it replaces. Pre-orders are open in the US and 29 other regions.
Early reports suggest a single storage option of 128 GB, but Apple’s own listing should be checked because we could not confirm it.
Release date
The Apple TV 4K ships on 13 November. That is the same day as the new HomeView display. If you are building a full setup, our HomeView price and release date guide covers the other half. The cheaper HomePod mini 2 arrives earlier, on 30 October.
What is new
- A19 chip: Apple says it is 50% faster than the previous chip.
- New Siri Remote: it plays a chime from a built-in speaker and supports Find My, so you can locate it if it goes missing. It is backward compatible. MacRumors lists a standalone remote at $59.
- HomePod pairing: you can pair it with up to four HomePods for surround sound, including HomePod mini 2 models.
- Siri AI: older Apple TV 4K models (2nd generation and later) get Siri AI as a beta, so you do not need new hardware to try it.
Is the $100 increase worth it?
For most people with a working Apple TV 4K, probably not yet. The main reasons to upgrade are the faster chip and the new remote. If your current box already gets Siri AI in beta, the software story is not a reason to pay $299.
If you are buying your first Apple TV, the price is hard to ignore. Cheaper streaming sticks exist, and the extra cost mostly buys Apple’s smart home features.
What we do not know yet
- Final storage options
- Indian price and availability
- Real-world performance gains from the A19 chip beyond Apple’s claim
For Apple’s wider smart home plan, see our earlier explainer on the Apple smart home hub.
FAQs
How much is the new Apple TV 4K?
It costs $299, up $100 from the previous model.
When can I get the new Apple TV 4K?
Pre-orders are open now, and it ships on 13 November.
What chip does it use?
The A19 chip. Apple says it is 50% faster.
Does the old Apple TV 4K get Siri AI?
Apple says Apple TV 4K models from the 2nd generation onward get Siri AI as a beta.
Does the new Siri Remote work with older Apple TVs?
Reports say it is backward compatible. Confirm on Apple’s product page.
