Quick Answer
- Apple will not sell HomeView in the European Union for now.
- Apple’s reason: Siri AI is not available on iOS in the EU, and HomeView needs it.
- Siri AI does work on macOS and visionOS in the EU.
- Apple says it is “working constructively with the EU” to find a way forward.
- Apple has not given a date for EU availability.
What did Apple say?
Apple stated that HomeView is “not available for sale in the European Union, as Siri AI is currently unavailable in iOS in the EU.” It added that it is working constructively with the EU to find a path forward.
HomeView is Apple’s new $299 smart display. It was announced at the October 13 “Welcome Home” event and goes on sale November 13. You can read the full details in our HomeView price and release date guide.
Why does HomeView need Siri AI?
HomeView is built around Siri AI. Apple’s pitch is that the display uses personal context from your iPhone or iPad, so it can answer questions about your own life and control your home. If you want to know more about Siri AI, read our report on iOS 27 and Siri.
9to5Mac points out that launching HomeView without iOS-linked features would likely mean turning off personal context features. Apple appears to see that version as too weak to sell.
Why is Siri AI missing on iOS in the EU?
The sources point to the EU’s Digital Markets Act (DMA). 9to5Mac explains it this way:
- iOS is a designated platform under the DMA, so Apple faces strict rules there.
- macOS and visionOS are not designated in the same way.
- That is why Siri AI is available on Mac and Apple Vision Pro in the EU, but not on iPhone.
Apple has not published a full legal argument in the sources we checked, so treat the exact reason as 9to5Mac’s reading of the situation.
What does this mean for EU buyers?
| Question | Answer |
|---|---|
| Can you pre-order HomeView in the EU? | No, not for now |
| Will it come later? | Apple has not given a date |
| Is Siri AI on Mac in the EU? | Yes |
| Is Siri AI on iPhone in the EU? | No |
If you live in the EU and want a smart home display, you will have to wait or choose another brand. We do not suggest buying a device from outside the EU on the hope that it will work the same way, because features may be tied to your region.
Is this the first time Apple has held back a feature in the EU?
No. Apple has delayed or limited several features in the EU in the past, and it often points to the DMA. This case is bigger because it affects a whole new product, not just one feature.
What about the rest of the world?
The sources we checked do not list the countries where HomeView will launch. Check the Apple store page for your country. The other products from the same event, like the new Apple TV 4K and HomePod mini 2, are covered in our Welcome Home event guide.
What could change?
Apple said it is talking with the EU. If Siri AI reaches iOS in the EU, HomeView could follow. Nothing is confirmed, and Apple gave no timeline.
FAQs
Is Apple HomeView sold in the EU?
No. Apple says it is not available for sale in the EU for now.
Why is HomeView not available in Europe?
Apple says it needs Siri AI, and Siri AI is not available on iOS in the EU.
Does Siri AI work in the EU at all?
Yes, on macOS and visionOS. It is not available on iOS.
When will HomeView come to the EU?
Apple has not said. It only says it is working with the EU on a way forward.
Is the DMA the reason?
The sources point to it. 9to5Mac says iOS is covered by the DMA’s gatekeeper rules, while macOS and visionOS are not.
Will the Apple TV 4K and HomePod mini 2 also be blocked?
We did not find a statement on that. Apple said HomePod mini 2 will not support Siri AI right away.
Can I still buy HomeView in the UK or India?
We did not find a country list. Check your local Apple store.
